Booth 5565

Gnosis by Lesaffre will be introducing a new brand presence at SupplySide Global, titled “Think Like Nature.”

“This launch unites Gnosis product brands under a stronger, more elevated master brand, making it easier for customers, partners, and consumers to understand, navigate, and engage with our products and solutions,” said Ulrich Irgens, general manager. “It’s about bringing our scientific rigor, quality excellence, and customer-first approach to the forefront while carving out room for innovation to solve critical unmet health issues. All of this is to build a solid foundation that will carry our vision into the future and support our mission to raise the standard of human health.”

Irgens took the helm at Gnosis in 2024, with over 20 years in the human health and wellness industry. He assembled a new leadership team, and worked to develop the company’s culture with a focus on how it relates to the company’s strategy and brand.

“Real transformation happens when a clear strategy is fueled by a strong culture and expressed through a brand that truly reflects who we are and where we are going,” said Irgens.

Thinking Like Nature

Gnosis’ efforts have all been focused on the natural process of fermentation, from which it has created nutritional yeasts, biotics, and other active ingredients which can be studied, are replicable, and are reliable.

Part of the rebrand was repositioning Emothion, the company’s crystalline glutathione ingredient.

“Nature is our most trusted partner; its resilience, adaptability, and balance inspire us. Like nature, we are agile and ever evolving,” says Lasse Sogaard, global head of commercial and CCO. “Emothion is an excellent example of how we learn from nature’s brilliance and then apply human ingenuity to engineer a solution clinically proven to deliver superior absorption, stability, and effectiveness compared to glutathione and S-Acetyl-Glutathione. Essentially, Emothion increases antioxidant support at the cellular level, restoring balance inside that is visible outside.”

Gnosis will be the antioxidant sponsor at the event, highlighting Emothion’s latest developments.

Collaboration

The relaunch of Gnosis’ brand will also highlight its collaborative capabilities.

“Our customers are important partners in solving tomorrow’s challenges. Together, we can create even better health solutions for consumers, patients, and medical professionals worldwide, ultimately delivering on our purpose to raise the standard of human health,” Sogaard said. The company plans to invest in new ways to help customers better respond to demand for transparency, sustainability, and scientific backing.

The new branding is designed to appeal directly to consumers and foster a stronger consumer recognition, and Gnosis’ will continue to offer new opportunities to collaborate on customer engagement, responsiveness, and deeper partnerships. The company will offer enhanced digital platforms and touchpoints that enable better collaboration and co-creation.

“Every Gnosis initiative prioritizes customer impact, educating and elevating knowledge about market-relevant solutions that enhance human health,” said Sogaard.